Product Designer & Art Director

Welcome to my portfolio! My professional journey began in graphic design, where I spent over 24 years crafting visual identities, designing brand books, and building consistent design languages for a wide range of clients. Over time, through 5 years of art direction and collaboration with creative teams, I discovered a growing passion for product design — especially drawn by its problem-solving nature and the strategic thinking it demands. For the past 6 years, I’ve been focused on digital product and UX/UI design, bringing a user-centered approach to every stage of the process — from UX research and information architecture to visual design and interactive systems. My goal is to create experiences that are not only intuitive and functional but also visually engaging and aligned with brand values. I’ve had the opportunity to collaborate with a variety of brands and teams, helping them turn complex challenges into elegant, usable, and effective solutions. Explore my portfolio to see how design can inspire, solve, and make an impact.